10/8/2023 0 Comments Wwe all stars toys“Kids were into the brand, but the toys available to them weren’t exciting,” said Doug Wadleigh, Mattel senior VP of global entertainment and franchise development. When it took over the license, Mattel found previous WWE figures were purchased by collectors but not kids. Mattel’s clout as the top toymaker enabled it to take over entire aisles of valuable shelf space in Walmart, Target, Toys R Us and Kmart stores for WWE product that launched with more than 76 figures last year. ![]() ![]() Joe and “Ben 10” figures, according to NPD. In the first half of 2011, WWE’s action figures top the category, beating “Batman,” “Iron Man,” “Spider-Man,” G.I.
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